Background

Refreshed design and UI for the Element range of Flytec, a Swiss engineering company building flight instruments for free-flight pilots. The Element series, plus the Flytec Connect 1 (now Volirium P1) covered the entire range of paragliding and hang gliding pilots – from beginners to pros.

This spectrum was used in the new packaging concept, showing increasingly difficult flying sites as a backdrop, starting with an easy site for the Element Alto and ending in a fairly complex site for the Connect 1.

Devices and packaging

Communication

Communication photography for Element Track by Simon+Kim.

The Flytec Element Track was also the instrument of choice for the Green Twins, when they set their paramotor tandem altitude record. The video is pretty iconic, watch it below.

Marketing materials